We Are SuperPlex

Josh Fineman

Commercial Director

Adam Baroukh

Head of Production

Eddie Sternberg

Creative Director

Danni Godsi

Production Manager

What We Do

A really exciting project to be a part of. International Greetings is one of the world’s biggest gift packaging, stationary and creative play manufacturers and wanted us to create a video that encapsulates the excitement of the products they make, with the scale of the business. More than anything else, they just didn’t want a boring corporate video!

John Lewis were in need of some videos that diarised all the goings on in their pop up open house in Angel. We captured world renowned chef Omar Allibhoy and his tapas cusine, Sage’s coffee demonstrations and a beginners course for Canon.

Young drivers make up a disproportionate number of those involved in accidents, we were asked to try to reach them in a way that they can relate to. We created two hard hitting films, all told through a social network and a time lapse. You can access the other film (Georgia’s story) through the press release: http://www.hounslow.gov.uk/news_mod_home/news_mod_year/news_mod_month/news_mod_show?year1=2013&month1=10&NewsID=59101

The first in a series of intimate and honest interviews with Premier League managers for FTB Pro and The LMA.

It was announced in the The Sunday Times that Cloudreach were the number one best small company to work for. They have had a meteoric rise since they first launched. One of the reasons for this is that they have always kept their “start-up mentality” and kept it ‘cloudy’.They wanted to drum this message home, so we created a time slice using genuine members of their team.

We made a series of virals for Jeff Salmon (of Channel 4′s Four Rooms) and The Air Conditioning Company. These ‘product demonstrations’ included Kim Jong-il, an angry Scotsman with a penchant for breaking things, a sexually frustrated-innuendo-obsessed blonde lady, an interrupting baby and…..an ostrich. These will be released over the coming months, in the meantime, enjoy one with his highness!

Ubiquitous and CabConnect wanted to announce the arrival of wifi in taxis. We decided the best way to do this was to travel through time and show the evolution of taxi advertising.

Knightly Apartments specialise in providing luxury properties in London’s most prestigious locations. We were asked to produce a visual testimonial.

Like nature, the Chinese language does not draw any
conclusions of its own, but lets itself be read.

Characters open onto several directions at once.
No matter how far removed the new character
is from the old, the scholar can still bring fresh life
to the object by means of the word.

In this perspective, any written page, any surface
covered with characters turns into something
crammed and seething… full of lives and objects,
of everything to be found in the world, in the world of China.

Hal Ritson of The Young Punx writes… “This isn’t a video that came about in any planned commercial way. A couple of month’s back I was in China playing Young Punx gigs in Beijing and Shanghai, and while walking down Nanjing Road in Shanghai I stumbled upon this surreal and bewitching spectacle of literally hundreds of middle-aged Chinese women, studiously and diligently dancing a bizarre mixture of disco, chinese traditional and line-dancing moves. I don’t know the back story. I guess it’s just their idea of a good night out. The incongruity of it was like discovering some weird unexplained congregation of hundreds of wild animals in nature.

I filmed it there and then on my iPhone, and when back in the UK played it to Adam Baroukh from Superplex Films, who had worked with us on the Afterburn video for Bobby Tank. As he commented then, you couldn’t really ask for more for a song called “Girls Like Disco” than some candid found footage of women dancing very intensely in a strange location. We loved all the characters lurking in the dance – the white-dressed leading lady oozing with haughty elegance, being following intently, and with only varying success by her comedic dumpier friend next to her. Searching the ensemble for different people’s characters is the gift that keeps giving. Adam edited the footage together, locking it to the beat. But we weren’t finished yet.

We then passed the fully edited video over to esteemed Dutch multi-media artist Han Hoogerbrugge who has overseen nearly all Young Punx artwork and visuals since 2005. You never know what will emerge from Han’s dark and mysterious mind, and we were as surprised as ever when Han passed the video back warped into a seizure inducing Kaleidoscopic trip, abstracting the formerly lofi camera-phone footage into a bewildering psychedelic fantasy and adding the occasional pole dancer and dancing skeleton to the crowd.

God knows what kind of video this makes, but I love how organic and unplanned it is. A team effort that would never have emerged from a corporate A&R meeting in a million years…”

We’ve all been there. This is a ‘How-To’ helping you solve that age-old conundrum…

Written and Directed by Eddie Sternberg

Starring Mark Elias and Dave Beech

Cinematography by Adam Baroukh
Sound Mix by Calhoun Owen
Graded by Andrew Cloke
Production Managed by Danni Godsi
Edited by Superplex Pictures

We had some fun in 2012 with our commercial videos. Enjoy the showreel.

We were asked to make a viral for a revolutionary online shopping app called Paddle. The aim: to show just how fast, secure, traceless, and easy to use the application could be…

Bobby Tank is one of 2013′s most exciting new acts. Our video for his blinding track “Afterburn” has received acclaim from music and style bibles such as The Fader and Vice, whilst also being featured and used as a case study on Radar. The basis of this video was to create “F*ck Yeah moments from Scfi Fi scenes that don’t exist” however we would rather not write anything else about this project. We want you to click play and let the images speak for themselves.

Superplex were asked to create a short mash-up of a headlining event from 2012 for Channel 4’s televised programme 2012: Mashed. We asked ‘What did Felix Baumgardtner witness as he re-entered the earth’s atmosphere at supersonic speeds? Red Bull granted us permission to use footage of the descent for our idea. The result is a psychedelic rotoscoped cosmic rendering of what might have be on Felix’s mind in his incredible stunt – set to an instrumental Bobby Tank’s recently released ‘Glass Moon’.

Using the ‘time-slice’ photography technique made famous in Philips’ ‘Carousel’ advert, we made a commercial video for lawfirm Sternberg Reed. We were asked to show prospective customers the lawfirm’s different areas of specialization in the memorable and original way. The whole film was shot in one take and had to be immaculately choreographed so all the actors and actresses were frozen on their marks as the steadicam moved past. It made us appreciate the opening shot to Boogie Nights all the more…

Coming soon: A sumptuous black and white collage of images for the DJ/Vocalist duo Na*Va’s debut track – Cigarettes and Alcohol…

Documentary filmmaker Adam Baroukh goes to Jerusalem and stays with a friend in the ultra-orthodox Jewish neighbourhood of Mea Sharim. He explores the streets of this private and observant world, meeting a host of unusual characters.
We enter a community of religious expats living out in Jerusalem, most of whom have not been born religious but rather, come to religion over the course of their lives. Meet Haim from Missouri: his grandfather is a preacher at his family’s local church – at the age of fourteen, he decided to convert to Judaism and was kicked out of the house by his parents. Gil Locks – ‘The Central Park Guru’ sat in silence half-naked on a Central Park bench for three years, gathering a huge following of devotees in 70’s New York. Now he’s living out his later years in the Old City of Jerusalem.
This film is a glimpse at a world at once spiritually free and at the same time intensely bound to tradition.

A documentary that was shown at the NEW YORK SHORTS Film Festival centered around Parkour Legend Johnny “Sticky ” Budden. Sticky ran 1000 miles from John’s O Groats, Scotland to Paris, France to raise money and awareness for Motor Neurone Disease. We captured the highs, the lows and the unbelievable stunts along this epic journey.

Inspired by visual artist Marco Brambilla’s ‘Flashback’ videos, we stacked up the screens to create a mosaic of images functioning as a visual representation of the elements that make each track. Each window, or row of windows represents a certain instrumental layer being heard in the song drawing the viewer’s mind to the attention to production and the function of each element. For the post production, we collaborated with video artist James Alec Hardy who brought a mixture of technological virtuosity and swirling feedback trails to the video.

‘Swinging Addis’ – a film about the rise and fall and redemption of a group of spectacular Ethiopian Jazz musicians who in the swinging 60′s ignited an explosive cultural revolution in Addis Ababa. Their music was sublime but this golden era was brought to an end by the military regime that took over the country and forced the musicians into exile and jail. Now, after many years, they are back
on a world stage, making up for lost time and still swinging. Swinging Addis is the Ethiopian ‘Buena Vista Social Club’…but with a dose of sex, tedj and rock and roll.

The project is to be directed by veteran filmmaker Henrique Goldman and co-produced by Superplex Pictures and Mango Films. We are working with Francis Falceto, producer of the Ethiopiques series as a consultant, as well as Ethiopian stars Mulatu Astatke, Alemayahu Eshete, Mahmoud Ahmed, Getatchew Mekurya, Tsegue Maryam Guebro, The Ethiopian Television Archives, Ethiopian Film Initiative, Gem TV, The Yared Music School Addis and top cinematographer Luca Bigazzi. We are in the advanced stages of development and are currently seeking finance for the film. Please get in touch for more details.

Superplex were asked to create two short fashion films for the luxury clothing brand Prodiga featuring ‘Made In Chelsea’s Millie Mackintosh. Shot in location at the grand and rustic Pagola building on Hampstead Heath.

We were asked to create a web sting that showcased the Carrera London taxi advertising for their 2012 summer campaign. This short piece also shows what a city London can be on the rare occasion that the sun is out when it should be!

Epic artist, epic track…..zero budget. Superplex likes a challenge, so we came up with a concept that could be made for little, very little but be befitting of the incredible artistry that went into this beautiful track. We shoved a 5d onto the chest of our DoP/protagonist and explored themes of loss and memory by experimenting with a glitchy day to night, past/future technique.

Lenovo needed a video that showed all of the marketing campaigns that had taken place in the previous year. In the style of David Letterman’s ‘Top Ten’s we ran through the most successful and influential marketing strategies the PC giants had put out in Western Europe. The video was voted No.1 Campaign video throughout all global divisions.

The Freelance Hellraiser is one of the founding fathers of the UK Bootleg scene. This is the official video for his ridiculously arousing track “Break The Silence”. This was to be the first music video that we released and so we felt it essential to arrive with a bang. We went for funny, sexy and most of all; arousing.

A series of studio-style recordings of the London-based singer/songwriter Lemma Redda. All songs are his original material, except of course for Jimi Hendrix’s ‘All Along The Watchtower’…

This visual poem was directed by Eddie Sternberg and Danny Wood for the Manchester-based band Patterns. Themes of dream imagery and fantasy that run through a number of the directors’ promos find themselves realized in this graceful and delicate story about a little girl’s dream…..or is it a memory? Decide for yourself

A short clip of the traditional Ethiopian music legend Alemayehu Fanta playing the washint, krar and masinko. Recorded in the St Yared Music School in Addis Ababa as part of the research for Swinging Addis.

O2 wanted a trilogy of videos that showed the world all the incredible events and amenities inside the O2 Arena London as well as the O2 Academies. The films also showcased the fabulous O2 Angels.

Crocs undertook a massive taxi campaign for their pop-up shop in Spitalfields Market in Shoreditch. They wanted something uplifting and dynamic to showcase the event, so we got our Go-Pros out and went tearing through the streets of London…

The cloud-migration specialists wanted a series of videos to show prospective clients exactly what they did. An important part of this job was to communicate their wealth of technical knowledge into a more digestible visual format. We combined interviews with a simple time-lapse drawing-animation to bring the details to life. This video is just one of the series that we did.

Superplex were asked to capture the build up to the new Tommy Hilfiger Store opening in Knightsbridge by spending the day with their specially designed “Tommy Taxi’s”. Co-odinated 9 Taxi’s throughout the busy London streets was tough, but well worth it.

JT lets Jackman use his super-swish computer to crack a 512-bit encryption code, but forgets to log out..

IG

International Greetings

A really exciting project to be a part of. International Greetings is one of the world’s biggest gift packaging, stationary… Read more »

showreel13

Showreel 2013

johnlewisthumb

John Lewis: Open house videos

John Lewis were in need of some videos that diarised all the goings on in their pop up open house… Read more »

We were asked....f;f;kfnwe;

Safe Drive Stay Alive: Alex’s Story

Young drivers make up a disproportionate number of those involved in accidents, we were asked to try to reach them… Read more »

The first in a series of interviews for FTB Pro and The LMA.

Exclusive Interview with Sam Allardyce

The first in a series of intimate and honest interviews with Premier League managers for FTB Pro and The LMA.

cloudreach

‘Keep it Cloudy’ Time-slice: Cloudreach

It was announced in the The Sunday Times that Cloudreach were the number one best small company to work for…. Read more »

kji

Kim Jong-il: The Air Conditioning Company Virals

We made a series of virals for Jeff Salmon (of Channel 4′s Four Rooms) and The Air Conditioning Company. These… Read more »

ubiq

The Evolution of the London Taxi: Ubiquitous and CabConnect

Ubiquitous and CabConnect wanted to announce the arrival of wifi in taxis. We decided the best way to do this… Read more »

tr

Knightly Apartments: Live London

Knightly Apartments specialise in providing luxury properties in London’s most prestigious locations. We were asked to produce a visual testimonial.

calligthumb

Ideograms of China

Like nature, the Chinese language does not draw any conclusions of its own, but lets itself be read. Characters open… Read more »

youngpunx thumb

Young Punx: Girls Like Disco Boys Like Bass

Hal Ritson of The Young Punx writes… “This isn’t a video that came about in any planned commercial way. A… Read more »

the jam thumb

The Jam: Or How To Tell Your Best Friend You’ve Had Sex With His Mum

We’ve all been there. This is a ‘How-To’ helping you solve that age-old conundrum… Written and Directed by Eddie Sternberg… Read more »

showreelthumb

Commercial Showreel 2012

We had some fun in 2012 with our commercial videos. Enjoy the showreel.

paddle

Paddle: Commercial

We were asked to make a viral for a revolutionary online shopping app called Paddle. The aim: to show just… Read more »

bobbytank

Bobby Tank: Afterburn

Bobby Tank is one of 2013′s most exciting new acts. Our video for his blinding track “Afterburn” has received acclaim… Read more »

felix

Channel 4 Project: Supersonic

Superplex were asked to create a short mash-up of a headlining event from 2012 for Channel 4’s televised programme 2012:… Read more »

sternbergreed

Sternberg Reed: Timeslice

Using the ‘time-slice’ photography technique made famous in Philips’ ‘Carousel’ advert, we made a commercial video for lawfirm Sternberg Reed…. Read more »

Na*Va – Coming Soon

Coming soon: A sumptuous black and white collage of images for the DJ/Vocalist duo Na*Va’s debut track – Cigarettes and… Read more »

mea sharim

Mea Sharim: Short Documentary

Documentary filmmaker Adam Baroukh goes to Jerusalem and stays with a friend in the ultra-orthodox Jewish neighbourhood of Mea Sharim…. Read more »

parkour

1000 Miles of Parkour: Documentary

A documentary that was shown at the NEW YORK SHORTS Film Festival centered around Parkour Legend Johnny “Sticky ” Budden…. Read more »

lb thumb

Little Boots: Nocturnes Album Teaser

Inspired by visual artist Marco Brambilla’s ‘Flashback’ videos, we stacked up the screens to create a mosaic of images functioning… Read more »

swingingaddis

Swinging Addis: Documentary Taster Tape

‘Swinging Addis’ – a film about the rise and fall and redemption of a group of spectacular Ethiopian Jazz musicians… Read more »

millie1

Prodiga Fashion: Millie Mackintosh

Superplex were asked to create two short fashion films for the luxury clothing brand Prodiga featuring ‘Made In Chelsea’s Millie… Read more »

Carrera: Summer Campaign 2012

We were asked to create a web sting that showcased the Carrera London taxi advertising for their 2012 summer campaign…. Read more »

rakafeed

Rakafeed: Imlil

Epic artist, epic track…..zero budget. Superplex likes a challenge, so we came up with a concept that could be made… Read more »

Lenovo: Western Europe

Lenovo needed a video that showed all of the marketing campaigns that had taken place in the previous year. In… Read more »

Freelance Hellraiser: Break The Silence

The Freelance Hellraiser is one of the founding fathers of the UK Bootleg scene. This is the official video for… Read more »

Lemma: Studio Sessions

A series of studio-style recordings of the London-based singer/songwriter Lemma Redda. All songs are his original material, except of course… Read more »

patterns

Patterns: Wrong Two Words

This visual poem was directed by Eddie Sternberg and Danny Wood for the Manchester-based band Patterns. Themes of dream imagery… Read more »

Alemayehu Fanta: Addis Ababa

A short clip of the traditional Ethiopian music legend Alemayehu Fanta playing the washint, krar and masinko. Recorded in the… Read more »

The O2 Arena and O2 Academies: Video Trilogy

O2 wanted a trilogy of videos that showed the world all the incredible events and amenities inside the O2 Arena… Read more »

crocs

Crocs: Taxi Advertising

Crocs undertook a massive taxi campaign for their pop-up shop in Spitalfields Market in Shoreditch. They wanted something uplifting and… Read more »

Cloudreach: Our Services

The cloud-migration specialists wanted a series of videos to show prospective clients exactly what they did. An important part of… Read more »

Tommy Hilfiger: New Store Opening

Superplex were asked to capture the build up to the new Tommy Hilfiger Store opening in Knightsbridge by spending the… Read more »

John Travolta gets facebook raped by Hugh Jackman

JT lets Jackman use his super-swish computer to crack a 512-bit encryption code, but forgets to log out..

Who We Work With

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Get In Touch

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email: info@superplex.tv

Tel: 020 7205 2402
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